New improved formula!
To encourage even better palatability and allow even more dogs and cats to live healthier and longer lives, Dr Bruce has matched the Premium Choice diet even more closely to what dogs and cats have been eating for 40 million years.
Fresh Tripe has been added to improve, even further, the taste for those fussy dogs and cats and also improve the health benefits from feeding Premium Choice.
Key benefits of the improved formula (with Fresh Tripe):
· Excellent Natural source of Probiotics from the rumen contents of herbivores.
· White muscle meat is good for those allergenic dogs and cats.
· In the wild, Dogs and Cats naturally eat the stomach meat and contents and major organs, before eating muscle meat and bones.
· Tougher meat encourages better chewing and bowel action.
· Excellent palatability and aroma encourages eating by fussy animals.
· Dogs and Cats benefit from eating tripe as it contains a diverse profile of living nutrients. including enzymes, omega 3 and 6 fatty acids, probiotics and phytonutrients.
· It has long been quoted as being “the finest of natural foods”.
· Historically, tripe has been used to treat dogs with skin allergies and digestive problems.
Premium Choice contains all the benefits of Complete Mix, but is already prepared for you – pre soaked and mixed with fresh meat, in a long life vac pack. Premium Choice is ideal for the busy pet owner who wants the very best in natural nutrition, but without the fuss of preparing a meal.
Premium Choice represents an entirely new scientific concept in Pet nutrition. It is the outcome of years of veterinary research and investigations into the nutritional needs of modern domestic dogs and cats. The actual Premium Choice formula has been commercially available and widely used for over 6 years now, in various previous forms, by dog and cat breeders, show enthusiasts, veterinarians, and every day animal lovers. It has a proven track record of producing exceptional health and natural vigour in all pets that eat it, and it will actually help to treat, or control, many chronic health problems, like skin disease, and teeth and gum problems.
Premium Choice is formulated using 100% raw, unprocessed ingredients. The meat is high quality, and free range. It is mixed with a blend of raw crushed and rolled cereal grains (but no wheat, flour, or fillers), vegetables, parsley, garlic, and a range of natural vitamin and mineral supplements. It is scientifically formulated to create a fully balanced, nutritionally complete, every day dog and cat food.
Ingredients and production:
Premium Choice contains a combination of premium grade fresh raw kangaroo meat, with a ration of liver, kidney and heart. It is combined with sprouted mixed cereal grains, vegetables, barley grass, garlic, parsley, calcium, yeast, kelp, lecithin and vitamin C.
It is mixed fresh and then has a revolutionary new all -natural "long life" vacuum sealing process applied, to maintain a refrigerated shelf life of at least 180+ days (up to 6 months), without using any chemical preservatives. This treatment gives the product an enormous competitive advantage over other current fresh pet meat products, which, even when full of preservative, generally only achieve 60 days on the label.
The meat is minced kangaroo, with additional kangaroo heart, liver, and kidney. All meat has been inspected and approved for consumption. Kangaroo is a lean, free range, nutritionally superior meat to either farmed beef, chicken, or lamb.
The cereals used are raw whole grains (oats, barley, soybean, flax seed), either whole, rolled or crushed. They are not milled into flour, or bleached, or processed in any way. They are simply mixed, and then left to soak in water at room temperature for 24 hours (to allow them to sprout and release their nutrients) before combining with the meat. The combination of crushing, soaking, and mixing with the parsley and other vegetables, creates a mix similar to that found inside the gut of a prey animal. The combination of raw meat, organs, and the cereal and vegetable blend, is designed to mimic the natural food state, and ingredients, that ancestral dogs and cats ate in the wild. Note: It is perfectly normal for pets eating this formula to pass the undigested whole oat grains in their faeces – they are added purely to act as stool bulking agents to prevent anal gland impaction.
To provide the broader array of the natural nutritional elements found in a dog or cats wild diet, other natural supplements and ingredients are added;
Garlic is used for several reasons. It adds flavour and aroma to encourage eating. It has elements that discourage parasites, mainly intestinal worms and fleas. It is a carminative herb, which means it stimulates digestion and intestinal motility.
Garlic also contains a compound called Allicin, which has powerful antibacterial properties which are quite unique in that they destroy harmful
bacteria without damaging the bodies normal intestinal flora..this allows it to breakdown putrefactive bacteria in the bowel and decrease flatulence.
Parsley and barley grass are potent "green foods", with very high levels of natural vitamins, minerals, trace elements and anti oxidants. These two ingredients replicate the nutritional content of green matter found in the stomach and gut content of herbivore prey animals.
Calcium carbonate powder is added to correctly balance the diet with regard to the correct amounts of "available calcium". Calcium and phosphorous in the diet actually compete with each other for absorption, and this can dramatically reduce available calcium. Because raw meat is high in phosphorous and lower in calcium, additional calcium is added.
There are also reasonable levels of calcium in cereal grains. The ideal ratio for calcium to phosphorous is 1.2 : 1 which is the exact level achieved in Premium Choice.
Yeast is one of the richest sources of B complex vitamins, especially B1 or thiamin. It also is high in iron and phosphorous. Two other important elements in yeast are chromium and selenium. Chromium is involved in regulating blood glucose levels, and deficiency can result in diabetes. Selenium is one of the bodies’ most powerful weapons against ill health and disease..it acts as an anti-oxidant (along with vitamins A, C, and E), which helps maintain a strong immune system, slows down the ageing process and maintains elasticity in the tissues. It helps prevent arthritis and other degenerative diseases including cataracts.
Kelp is a rich source of iodine which is vital for the normal function of the thyroid gland. The thyroid gland controls the metabolic rate of an animal, and hence its energy levels, stamina, bodyfat, and reproductive ability.... Kelp is also rich in B vitamins, and vitamins D, E, and K, along with calcium and magnesium.
Lecithin is a naturally occurring constituent of every cell in the body, and is also found in egg yolk, liver, nuts, wheat, soybean... It functions to give power and vigor to the brain, cleanses the kidneys and liver, breaks down cholesterol and fats, increases immunity against viral infection, and prevents gallstones. It also forms myelin, the fatty sheath that surrounds nerves, and is therefore important to prevent and aid the healing of nerve damage.
Vitamin C is added for several reasons. Although dogs and cats can manufacture their own vitamin C (unlike us humans), recent studies in the U.S. have revealed that they have a poor ability to increase production compared with other species.Vitamin C is another powerful anti-oxidant, and when the body is under stress or attack from bacteria or viruses, production of vitamin C is accelerated dramatically (or in the case of humans we start taking vitamin C supplements...the basis behind the cold remedy). Goats can increase their vitamin C levels by 10 times in as little as 6 hours when placed under stress, whereas dogs and cats will take at least 3 days to achieve this, which may be too late under acute attack from say parvovirus etc. By maintaining a consistent level of Vitamin c in the diet, dogs and cats are more able to withstand stress, viral and bacterial infection, shock and trauma. Vitamin C strengthens the immune system, and is also an integral component of collagen, the matrix of tissue that forms skin, tendons and ligaments, bone, arteries and veins...even the cornea of the eye..and as such is vital to healing from any injury. Most vets and animal nutritionists dismiss vitamin C as unnecessary in a dog or cats diet, but there is plenty of evidence to suggest that they are much healthier and stronger with an additional amount in the daily diet, especially when under stress, infection, or healing from shock, trauma or surgery.
Life stage formulas:
The range consists of life stage formulas - puppy, adult, weight loss, a cat formula, and an exciting new allergy blend. The variations are designed to meet the individual needs of dogs and cats at different life stages with regard to level of growth, energy and nutrient requirements.
A simple understanding of nutrition is as follows: Meat provides protein (building blocks) and fats (stored energy/cell function), cereals provide carbohydrates (ready to use/every day energy), and vegetables provide vitamins (enzymes/cell function), minerals (mortar for the building blocks) and fibre (normal bowel function). During life the body requires varying amounts of each. From birth to maturity the requirement for protein and fats is high..to enable growth and development, vitamins and minerals are needed to support the growth, and energy to fuel the growth. As adults, the body needs only to maintain and regenerate itself and have energy for day to day function. As age progresses, activity falls, metabolism slows and regeneration decreases.
Puppies need more protein and more base nutrients and vitamins per feed to sustain their rapid growth rate, so the puppy formula allows for more meat per feed, and the mix has higher levels of yeast, calcium (to balance the meat), kelp, barley grass, lecithin, and vitamin C (especially important for breeds prone to HD and other growth problems).
The adult formula is designed to fill the day to day needs of the average dog with regard to protein, fat, carbohydrate, fibre and vitamins and minerals,and has a lower meat ration accordingly.
There is just one cat formula, for all ages. This is possible due to the uniform size of cats, and uniform requirements. The growth rate and requirements of kittens to adult does not vary so markedly, as it does in dogs. The mix is high in nutrient supplements to balance the small amounts used per meal, and has less vegetable matter and indigestible roughage and whole grains. Cats are obligate carnivores (must eat meat to live), unlike dogs, who can survive quite well on a well designed vegetarian diet, and so the meat ratios reflect this.
The allergy blend utilises a range of additional essential fatty acids, chinese and western herbs, and powerful neutraceuticals to promote and restore gut health, and modulate the immune system. The combination of ingredients have demonstrated proven efficacy in treating and controlling allergic skin disease, inflammatory bowel disease, and can lessen the severity of auto-immune diseases.
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; "Premium Choice Adult 800gr")
